The Italian luxury brand Fendi started in 1918 as a small leather and fur shop in Rome and is now one of the world's biggest multinational luxury brands. The name Fendi came about in 1925 with the marriage of Adele and Edoardo Fendi. In the 1960s, Karl Lagerfeld became the creative mind behind the designs. Lagerfeld introduced the famous FF logo, which still represents exclusivity, elegance and glamour today. The eyewear models by Fendi are characterised by their extraordinary and extravagant design. Sensual frame forms, striking colours and geometric accents - Fendi proves that it is still one of the most popular and exciting brands of the present day.