EOE was founded in 2010 on a bright and snowy spring day in the small village of Ammarnäs in Swedish Lapland. The fresh air and the landscape above the snow-covered mountains gave Erik and Emilia Lindmark the idea to create an eyewear collection that combines the elegance and simplicity of Scandinavian design with the rugged natural beauty of the Swedish Lapland. The legacy from the Swedish arctic is reflected in both the names and the colours of the eyewear, not to mention the details and materials that have been brought back from the wild and beautiful nature. EOE were the first to launch a collection of sustainable eyewear without any kind of phthalates, which are commonly used in eyewear manufacturing. Today, EOE is the leading sustainable eyewear brand in Scandinavia. All glasses are sustainably produced and fully recyclable and biodegradable.