Cubitts is the modern spectacle maker, founded in King's Cross, London, in 2013. Inspired by the engineering genius of the Cubitt brothers, Cubitts is driven by the belief that spectacles should be transformative objects - a confluent fusion of design, function, and style. Each frame is made by hand and built to be worn for life, repaired when necessary rather than replaced. By combining cutting-edge technology with traditional craft, Cubitts is modernising the global optical industry in its own quiet way.