Ted Baker

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TED BAKER

With attention to detail and a pinch of humour, the brand Ted Baker grew from being a shirt specialist to one of the UK's leading lifestyle brands. Legend has it that Ted Baker came up with the idea creating a global fashion brand whilst on fishing trip- in keeping with the motto "No ordinary designer label". As unconventional as Ted Baker's attitude to fashion is, as are its glasses: playful in design, unusual prints and trendy retro shapes. This makes the brand's glasses an absolute style experience.