When Renzo Rosso and Adriano Goldschmied founded the jeans brand Diesel in 1978, they had a clear goal in mind: they wanted to create fashion that did not give into current fashion industry trends. Their fashion is aimed at independent people who want to go their own way and express their individuality in the form of their clothing. The design of the lifestyle brand is young, unconventional and wonderfully extroverted and does not fit into any ready-made templates. The brand is characterised by the highest demands in quality, materials and production techniques and is also a worldwide favourite for products other than the legendary jeans. Live your own style - at best with Diesel!