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When Renzo Rosso and Adriano Goldschmied founded the jeans brand Diesel in 1978, they had a clear goal in mind: they wanted to create fashion that is not defined by the trends of the fashion industry. Their fashion is geared at individuals who simply want to walk their own path and express their individuality through their clothes. The design of the lifestyle brand is youthful, unconventional and wonderfully extroverted and does not fit into any prefabricated templates. Characterised by the pursuit of the highest standards in terms of quality, materials and production techniques, the brand inspires enthusiasm around the world with all its products. Live your own style - preferably with Diesel!
