With their modern, feminine and assertive aesthetic, the Stella McCartney eyewear are the natural extension of its ready-to-wear collection. The eyewear adheres to the label's sustainability philosophy and is crafted from high-quality organic acetate, 50% of which is sourced from renewable resources. Stella's approach to the eyewear collections is to create statement pieces that are both timeless and favourably match the proportions of the wearer's features. Stella's love for masculine frames and the brand's signature colours are the foundation for authentic fashion pieces.
Stella McCartney is a luxury lifestyle brand that was launched under the designer’s name in 2001. It emboldens confident femininity with elevated yet effortless, conscious fashion. The brand is committed to being an ethical and modern company, believing it is responsible for the resources it uses and the impact it has on the environment. It is therefore constantly innovating new ways to become more sustainable, from designing to store practices and product manufacturing.Stella is also a co-founder of the SOS Fund, investing in next-gen start-ups at the grassroots level to support nature-positive solutions and innovations.