The Polaroid camera has been very popular with retro fans for decades. In the 1930s the brand focused on the development of the synthetic polarization filter for sunglasses. The brand has since made a legendary name for itself in the eyewear sector. All their sunglasses are equipped with functional UltraSight lenses including the polarizing filter. The perfect view is guaranteed, without any irritating reflections or glare. In addition, all models are always in line with current market trends. Shapes and colours are reinterpreted and given a classic or retro touch. With the arrival of Lady Gaga as Creative Director, every frame is a highlight in itself.