What was intended as an invention for US workers in 1873 to provide them with functional and high-quality workwear, became an unprecedented global success story. Even today, the tradition-rich brand Levi's delights its customers all over the world with comfortable, high-quality and, above all, stylish jeanswear. The eyewear collections embody the strive for innovation and hip fashion. Classic shapes, modern approaches and soft colours are combined to create a look that is unpretentious, sophisticated and always up-to-date. Making it a must-have for any fashionista, and true to Levi's motto: "Quality never goes out of style".