Under Armour has made a name for itself in the world of sportswear, but is now also recognised beyond professional sport. Since 1996, the brand has produced a wide range of sportswear, thanks in part to great branding and excellent products, it quickly grew into one of the leading companies in the sportswear industry. After establishing himself as a sportswear manufacturer with his performance garments for top athletes from various football teams, the founder Kevin Plan created accessories that bear the sportswear brand's distinctive logo. The sunglasses from Under Armour offer functions that provide practical benefits for sporting activities: real eyewear for athletes and more than just a lifestyle. UA Tuned® technology offers lenses that enhance contrast to help see colours better. Particularly popular are the aerodynamic Shield sunglasses from Under Armour. The curved frame wraps your head in such a way that prevents your glasses from being pressed uncomfortably against your face by the wind and air resistance, but instead is channelled past the sides.