None other than Ferdinand Alexander Porsche, the grandson of the Beetle designer, who in 1972 founded the luxury brand Porsche Design. Since then, the tradition-rich has proven itself to have not only a talent for racy vehicles, but also an unmistakable sense of style with skilled craftsmanship in the fields of fashion, accessories and eyewear. With innovative ideas, a timeless, purist design and superb workmanship, the luxury label excels in every aspect. Functionality always serves as the basis for the design, be it the legendary Porsche 911 or high-quality eyewear frames, high-quality products without excess frills always stand out. Unnecessary styling pit stops are now a thing of the past!