Founded in 2005 by three friends, Jan Vana, Steffen Sundelius and Lars Malmsten, Vasuma offers a wide range of eyewear and eyewear accessories. As the founders have all worked in various creative fields such as interior, exterior design, music and fashion, they shared common interests and set out together to create an alternative eyewear brand to challenge the mainstream labels. The label showcases eyewear inspired by the quintessential vintage eras of the 50s and 60s and spiced up with a modern twist. Supplemented with influences from pop culture, eyewear is created to highlight the wearer's identity and personality. By participating in music festivals, collaborating with world famous artists, product placements in movies and trending restaurants, Vasuma has become the number one choice for people who are interested in pop culture. Vasuma has launched CSR projects in partnership with "Save the Children", "Anti-Cyber-Hate", "WWF/Baltic Sea", "Glasses for Refugees" and the "Alien Supermarkets".